The published rate for a full page color ad in the New York Times magazine is $107,075. Why, then, would one use such expensive ad space to re-run a bizarre and uninteresting press release? Don’t know, but somebody did! This press release from “Classic Marketing Company”—exactly the type of press release that runs hundreds of times per day on obscure newswires, to the interest of absolutely no one—appeared verbatim as a full-page ad in  NYT magazine.

The press release, titled “Classic Marketing Appoints Exclusive Distributor” is obscure and veers of the main topic: the product, “Fragoli, wild strawberry liqueur”. It instead goes on to talk about some dull marketing and distribution agreement between two companies. Come on, if you have spent so much moolah for the ad-space how about promoting the product?!

Further, it is believed that Fragoli, wild strawberry liqueur has been featuring digital and four page, full color ads since 2007 to present in New York Magazine, New York Times, and New York Times Magazine.